The current Tower Bridge website has worked well over the past four years. It is the main Tower Bridge website and main point
of call for visitors looking for information on Tower Bridge as a visitor attraction. It is also the website to inform the general
public of Bridge Lifts. However, Tower Bridge has recently started work on a long-term development plan, bought a new
ticketing system and undertaken a huge audience development project. All these pieces of work have highlighted the
opportunities to be gained in reviewing our current website and investing in the development of a new one.
The new website with help with the following:
There’s two things to like here. First, because it’s a London-based contract, the budget is just better. To be frank, in the North you’d see a budget half or even a quarter of this and the expectations would be the same. That means there’s LOTS of scope to do things properly and deliver a really good result.
Second, this kind of opportunity – a focused tourism / information website, is perfect for the kind of team who loves to inject a bit of personality and style into proceedings. This is more than just a website, it’s a brochure for something historic. There’s a story to be told, a ton of history and a captive audience. Creativity is essential, not just in the design but in the overall approach.
