As one of Scotland’s largest Leisure and Culture Trusts, High Life Highland has significant reach across a huge geographic part of the country, operating across the Highlands of Scotland, currently within the geographical boundary of The Highland Council’s administrative area. As a prominent brand, we want to be recognised and respected as the leading organisation for developing, promoting and inspiring opportunities in culture, learning, sport, leisure, health and wellbeing. The current website requires redevelopment to modernise, to improve user experience, enhance branding and increase conversions to support growth. To create efficiencies for customers in their journey and support customer retention by promoting clear and engaging content relating to our services.
Whilst it’s entirely possible for non-Scottish companies to win Scottish contracts, what’s going to really play a part here is local / regional knowledge, specifically of the challenges that people and leisure facilities have connecting with each other with the distances involved in their respective Highlands locations. Understanding those challenges, and how to effectively promote the available services and facilities, will make all the difference if demonstrated properly in a proposal.
Note: budget is estimated and should be clarified through tender documentation and questions.
