You’ve identified your ideal client and understood what makes them tick – now it’s time to craft a compelling proposition that speaks directly to their needs. A compelling proposition is like a beacon that shines brightly in the darkness, guiding your ideal client towards you. It’s the answer to the question: “What do you offer that solves my problems or meets my needs?”
So, how do you craft a compelling proposition? Here are some tips:
What sets you apart from others in the same industry? Is it your expertise in a specific technology stack, your focus on user experience, or your commitment to sustainability?
How does what you do solve the problems or meet the needs of your ideal client? Be specific about how your services can benefit them.
Avoid jargon and technical mumbo-jumbo. Use language that’s easy to understand, even for non-experts.
Let’s take an example. Imagine you’re a web development agency specialising in creating custom e-commerce solutions for small businesses. Your ideal client is a busy business owner who owns a small online store and wants to increase sales and grow their business. Here’s a possible compelling proposition:
“Grow your e-commerce business with our expert custom solutions – our team of experienced developers will help you create an online platform that drives sales, boosts customer satisfaction, and sets you apart from the competition.
With our expertise in Shopify development and user experience design, we’ll work closely with you to understand your unique needs and develop a tailored strategy for success.”
This proposition speaks directly to the business owner’s concerns about growing their business and increasing revenue. It highlights your agency’s strengths in e-commerce solutions and emphasises the benefits of working with you. It’s simple, but you get the point.
When crafting your own compelling proposition, remember to:
By crafting a compelling proposition, you’ll be able to differentiate yourself from competitors, attract the right clients, and build strong relationships that drive growth and success.
Take some time to craft a compelling proposition that speaks directly to your ideal client’s needs. What do you offer that solves their problems or meets their needs?
