You’ve identified your ideal client – now it’s time to see what they’re really looking for.
Understanding what drives your ideal client can help you tailor your services, marketing efforts, and even your company culture to meet their needs. It’s like speaking the same language as your target audience.
So, how do you get inside your ideal client’s mind? Here are a few questions to ask yourself:
What are their biggest concerns or pain points? Are they worried about competition, scalability, or something else?
What drives them to take action? Is it the desire for growth, recognition, or financial rewards?
Do they prioritize quality, speed, cost-effectiveness, or something else?
Let’s take an example. Imagine your ideal client is a small e-commerce business. They’re worried about scaling their business quickly and efficiently without sacrificing customer satisfaction.
You might ask yourself:
What keeps them up at night? Is it the fear of losing customers due to poor service or slow shipping times?
What motivates them? Are they driven by the desire to grow their business and increase revenue, but don’t know where to start?
What do they value most? Do they prioritise customer satisfaction, speed, or cost-effectiveness in their e-commerce platform?
By understanding these answers, you can start to develop services that meet their needs. For instance:
“We offer a scalable e-commerce solution that prioritises customer satisfaction and fast shipping times.”, or
“We provide expert guidance on growing an e-commerce business, helping your client stay ahead of the competition.”
Both fairly basic, but you see how we’re using messaging that speaks directly to our target client’s needs, using words they’ll recognise.
When you speak your ideal client’s language, they’re more likely to listen to what you have to say. They’ll be more engaged with your services, more likely to refer others to your agency, and even more willing to pay top dollar for what you offer.
In short, you need to take some time to reflect on what makes your ideal client tick. What keeps them up at night? What motivates them? What do they value most?
