Propositions - Part One - What is a proposition and why is one important

Let’s face it – the world wide web is a crowded place. As a small web development agency, you’re likely no stranger to competition from bigger players and other agencies vying for attention. So, what sets you apart? More importantly, how do you make potential clients care about your services?

The answer lies in defining your proposition.

Think of your proposition as the “elevator pitch” that gets people excited about what you do. It’s a concise statement that explains why you’re different from the rest and what makes your agency worth considering. In other words, it’s the reason someone should choose you over another agency.

Why does having a clear proposition matter? For starters, it helps you stand out in a crowded market. If you don’t have a unique selling proposition (USP), you’ll get lost in the noise. Think of all the generic “we’re a full-service web development agency” marketing materials out there and you’ll realise what I mean. You want to be memorable and attention-grabbing.

Secondly, your proposition serves as a guiding light for your business decisions. When you have a clear USP, you know exactly what kind of projects to take on, which technologies to focus on, and how to position yourself in the market. It’s like having a GPS with live traffic updates, helping you navigate the ever-changing landscape.

Lastly, your proposition is essential for attracting the right clients. If you don’t clearly communicate your unique value, you’ll be marketing to everyone and every project by default – including those who aren’t a good fit for your services. By defining what makes you special, you can attract people who are genuinely interested in what you offer and willing to pay top dollar for it.

So, how do you get started? In the next few posts, we’ll dive deeper into identifying your unique selling proposition, understanding your target audience, and crafting a compelling proposition statement.

But for now, take a step back and ask yourself: What makes my agency different from others?